Before discussing graphics and signage details, we'll first talk about who's your target market. The information you want to present. And the budget available to create the optimum graphic-signage presentation to satisfy these requirements.

With that foundation, I'll tailor my creative concepts to your precise needs, rather than trying to force-fit you into a generic solution. In the process I'll counsel you about the choices you have to make in balancing the effectiveness of different approaches against your costs.